Updated: Sep 12
If you haven’t already hired a professional photographer to shoot your listings, you should really think about doing so.
Did you know that listings with professional photos sell for more money? Not only that, but they sell quicker.
Did you know that 92 percent of homebuyers (according to realtor.org) use the Internet as part of their home search? That means that listing photos are a critical factor — it will determine the selling price of a home, how quickly it sells and whether it sells at all. We’d venture to say that the single most important factor in selling a home is good photography.
This isn’t only about homes ranging above $1 million; this applies to all homes priced at $200,000 or more. Studies have found that good photography helps to sell a home faster and for more money. Keep in mind that with so much research performed online, a good photo can help to get a homebuyer through the door.
The first impression is essential. If homebuyers aren’t sold on the images, they see online, chances are they will move on. It can also affect their perception of a home prior to seeing it. A good photograph will have a positive emotion associated with the home.
Emotion is the No. 1 trigger of the affluent buyer, so use it to your advantage. A good photo can speak not a thousand words, but a million words.
Check out these additional real estate photography facts you need to know.
Buyers spend 60% of their time looking at listing photos, and only 20% each on the listing description and agent description. (The Wall Street Journal.)Homes with high-quality photos receive 47% higher asking price per square foot. (cbsnews.com)83% of buyers cited pictures as very important. (investordetails.wordpress.com)You have two seconds to grab the buyer’s attention without a photo, and 20 seconds with a photo. (marketleader.com)Homes with professionally photographed pictures can sell for up to $19,000 more. (marketleader.com)Agents who outsource photography earn twice as much commission as those who do not. Only 35% of agents use professional photographers. (inman.com)Use a wide angle lens for small rooms to make it look as spacious as possible, without distorting too much. (massrealestatenews.com)Listings with professional photographs sell 32% faster, spending only 89 days on the market compared to 123 for other homes. (PR Newswire)Only 15% of listings have high-quality photography, with half of over $1 million listings using low-quality photos. (The Wall Street Journal)Listings with professional photos receive 118% more online views. (IMOTO PHOTO)Professional photography can help sell your listing 39% closer to the original listing price. (IMOTO PHOTO)Homes with professional photos get 61% more views. (REDFIN)Listings with high-quality photos can gain anywhere between $934 and $116,076 more on the market. (The Wall Street Journal)Homes listed between $400,000 to $500,000 sell 18% better in the first six months with high-quality photography. (REDFIN)